Advertising & Marketing

Business Automation: What Is User Acceptance Testing?

If you are about to automate a part of your business, a group of programmers and developers will understand your business and write a program for a specific business function. However, programmers are not gods. When they create an application, the program is not yet the best version. Programmers will still check for bugs and errors that may arise in the system. The best way to look for problems is to let the intended users try the program. This process is called user acceptance testing (UAT).

Defining User Acceptance Testing

It is the last phase of the software development process in which the program is handed to the intended users to test whether the software can handle real data and to measure whether the software is indeed programmed according to its specification.

In simplest terms, user acceptance testing is a way to know if the intended users can use the software. In popular culture, user acceptance testing is not the commonly used term. Have you heard of the word “beta” when a new version of software gets released?

The beta software is the software being scrutinized under UAT. Websites can also be subject to user acceptance testing primarily if the website is used for the business transactions (e.g., Amazon, eBay, etc.)

Involved Parties in User Acceptance Testing

The end-users of the program should be the ultimate testers of the program. Letting the end-users handle the program is a great way to gather client feedback for errors, confusions, and improvements. See more at Userback

The programmers and developers must be on-hand with this phase of software development. Though there might be temporary interruptions in-between modifications, the testers must not assume that the software is already the final version.

The reason why the end-users should test the product is to enable the programmers to assess whether the program can handle real-life transactions.

Types of UAT Methods

Different types of user acceptance testing can be used as a feedback tool for developers.

  1. Alpha and Beta Testing — Developers and some potential users perform alpha testing. Once the software is 90 per cent ready, it is sent for beta testing or otherwise known as “field testing.”
  2. Contract Acceptance Testing — It aims to determine whether the software presented meets the contract specifications.
  3. Regulation Acceptance Testing — It aims to determine whether the software accurately applies laws and regulations. An example would be the application of value-added tax among goods and services or the correct recording of sales for income tax purposes.
  4. Black Box Testing — It aims to let users try the product without letting them know the program’s features and capabilities. The users will look for features that they think should exist in the system. This kind of testing is best for gathering website feedback for possible improvements.


User acceptance testing is an essential phase in business automation. Your role as the client is to cooperate and timely communicate any error or any possible improvement in the system. In the end, you are the ultimate user of the program. Make the most out of it to have a fully-functional system or website.

Manage all of your user feedbacks in one place with Userback. Check out their website for more information:

Advertising & Marketing

3 Ways a creative agency can help you take your business to the next level

As a small business owner, you’ve probably heard about e-commerce and its importance in this digital era. If you don’t have a website for your business yet, you should consider having one made. But if you already have one, then good for you. However, simply having one is not enough, especially if it’s not properly optimised.

Aside from e-commerce, advertising and marketing are also important factors in growing a business. However, if you’re not overly creative, how and where do you start? This is a common question among new business owners. Fortunately, you can tap the skills and resources of the best advertising agency Melbourne has to offer.

Here are some ways advertising agencies can help you grow your business.

advertising agency melbourne

Webpage optimisation

It’s important for any website to have good design and navigation. However, another important factor you should also check is if it’s functioning properly. If it’s too slow or loading errors, that will drive traffic away from your website. A good creative agency Melbourne has today can help ensure that your website’s functionalities are all properly optimized.

Aside from the design and functionality, another thing you need to optimise is your SEO. A website—no matter how attractive it is—won’t generate you any leads if potential customers don’t get to see it. A good SEO strategist can put you on the first page of search engines.

Content marketing

A landing page with general content won’t do you any good. It won’t help increase your conversion rate because it targets a broad spectrum of audiences. You can increase your website’s prospect by having personalised content for your target audience. If you don’t have time to do this yourself, you can always seek the help of an ad agency Melbourne business owners trust. They can help you create content that is specific to your audience to help you generate more quality leads for your business.

Routine website checks

The best advertising agency Melbourne has today won’t just help you set up and optimise

your website. They can also do routine website checks to ensure that your site is still relevant and up to date. They can either use an SEO audit tool or do manual audits on your website and provide you with a customised report. See more at Juno Creative

Doing regular website audits is an effective marketing approach, but it is labour intensive. So, to save time and effort, better let the experts from the best creative agency Melbourne has today do it for you.

Final Thoughts

Choosing the right branding agency Melbourne has for your business is not as easy as it sounds. You can’t and shouldn’t hire the first agency that offers the lowest price. The best advertising agency Melbourne has today will not be offering the cheapest price per se. However, they will offer a reasonable and competitive price that is backed by their quality of service.

And when looking for an ad agency, make sure that they have been in the industry for a very long time like Juno. Juno has been helping businesses of all sizes build their brands for over 13 years.